IT STARTED IN ASPEN.
Zema Lingerie began in Aspen with a simple idea: carefully chosen pieces, the right fit, and personal service.
Here at Zema, it has never been about carrying everything.
It has always been about finding pieces worth bringing in.

THE ZEMA EXPERIENCE
PERSONAL, BY NATURE.
Lingerie is personal. Shopping for it should be too.
We know our collections, how they fit, and take the time to help each client find what feels right.
No formula. No one-size-fits-all approach.
NOT EVERYTHING MAKES THE RACK.
We choose every brand with care, looking at quality, fit, design, and feel.
Some are longtime Zema favorites, others are new discoveries.

DESIGN

CRAFT

FIT

QUALITY
FROM PARIS, LONDON, MILAN & BEYOND.
Zema brings together established lingerie houses, independent designers, specialist hosiery brands, and sleepwear labels from around the world.
Our edit includes names such as Aubade, Bordelle, Coco de Mer, Hanro, Lise Charmel, Marie Jo, Marjolaine, Olivia von Halle, Pluto, Sarrieri, Wolford and more.
BEST OF INTIMA AWARDS
INDUSTRY RECOGNITION
The Best of Intima Awards honor independent lingerie boutiques across the U.S. and Canada.

ASPEN DREAM
ASPEN’S OWN.
In 2019, we welcomed Aspen Dream, Aspen’s own sleepwear and loungewear brand, to Zema.
Rooted in Aspen and designed for life beyond it, the brand has been part of our edit ever since.
STILL CURIOUS. STILL SEARCHING.
Trends change. Designers change. The industry changes.
Our approach remains simple.
We keep looking for the pieces worth bringing home.














