Founded in Istanbul in 2008 by Ela Onur, ELSE draws inspiration from the architecture, contrasts, and creative energy of its home city. The brand takes a modern approach to lingerie, using sheer mesh, detailed lace, embroidery, and graphic lines to create pieces that feel distinctive without being overly ornate. ELSE designs its collections in Istanbul, with most pieces produced in the brand’s own atelier.
At Zema Lingerie, shop ELSE bras, bralettes, thongs, briefs, bodysuits, and matching lingerie sets. Our selection includes sheer lingerie, lace bras, wireless styles, and everyday underwear alongside more statement-driven pieces. Explore ELSE at Zema Lingerie for contemporary lingerie with clean silhouettes, interesting textures, and the architectural details that have become a signature of the Turkish brand.
